Automakers Viewed as Consumer Tech Leaders

During January 6-9, 2016, more than 150,000 people will converge in Las Vegas for the International Consumer Electronics Show (CES). This year, visitors will be greeted by a record number of automotive showcases.

Events such as automotive technology forums, panels, and discussions will focus on topics ranging from the future of self-driving cars to how connectivity enhances the driving experience.

The auto industry’s greater presence at the International CES underscores the ever growing links between cutting-edge consumer technologies and today’s cars. With nine automakers and more than 100 automotive technology companies in attendance, automotive-related floor exhibits are expected to cover over 200,000 square feet – a 25 percent increase from a year ago.

A recent Auto Index poll of 4,660 adults confirms that consumers recognize the innovations taking place in the autosphere. Some key findings of the poll show:

• 52% said current cars possess cutting-edge technology and exhibit high levels of innovation.

• Overall, 57% of respondents said it is very/somewhat important to own devices equipped with “smart” technology, while 28% said it is not very important and 12% said it is not important at all.

• 15% of respondents consider themselves “early adopters” of technology, while 51% keep up with trends but do not purchase items immediately and 25% wait until technology is mainstream. Only 8% are uninterested in the latest technology.

• When thinking about the most desirable products with smart technology, respondents cited: home technology like light, temperature and security controls (37%), followed by autos (24%), home appliances (8%), and personal items like watches (7%).

• Younger respondents are more interested in smart technology in cars, compared to older Americans who want technology in their homes. Respondents under the age of 29 said they “would most like to have smart technology” in cars (31%) vs. homes (33%), while respondents 65 or older want technology in their homes (42%) vs. their cars (16%).

• Public opinion was divided over what technology measure best demonstrates that the auto industry is high tech: number of computers used in operating a vehicle (21%); extensive vehicle laboratory testing (19%); use of automotive nanotechnology (17%); focus on artificial intelligence (13%).

• The signs of a high tech industry overall were: a large research & development budget (30%); introducing new technology in vehicles each year (28%); competing with Silicon Valley companies for engineers and designers (8%); a major presence at the Consumer Electronic Show (8%); and filing a large number of patents each year (7%)